InStitchu’s brazen approach to growing market share: Robin McGowan

The co-founder of high-profile custom fashion retailer InStitchu shares his experiences on competing against the big boys and developing a new form of retailing. As Robin explains, consumers have never been more savvy: they want to know the journey “from farm to fashion”, and expect tailored products and services over a one-size-fits-all approach. Robin joins the My Business Podcast to explore: • His approach to winning market share from major players like department stores • Operating as a retailer without holding any stock • Balancing the ups and downs of being in business with a good friend And lots more! www.mybusiness.com.au