Expert tips for getting your marketing right

Marketing is a word every business owner is familiar with, but one which many – if not most – don’t fully understand. For this reason, the My Business Podcast crew asked Sascha Moore, founder of Create Design & Marketing, to return and discuss some of the fundamental points that SME owners should know about how to (and how not to) market their business. In this episode, Sascha explores: • Alienating new opportunities by sticking with ‘what’s worked before’ • Identifying what your point of difference really is (and no, it’s not service!) • How to set up a one-page marketing plan And more! http://www.mybusiness.com.au https://twitter.com/philliptarrant