Being on Page 1 of Google for many guitar teachers seems to be an attractive goal. We think it will automatically lead to lots of student inquiries. Page 1 of Google in some businesses is hugely valuable but in most businesses it's seriously over valued. The tragedy is that many guitar teachers put hundreds of hours into learning and understanding SEO and eventually get to page one only to find they still aren't getting many inquiries. The problem is they didn't research the numbers.