How to Tap Into Parents’ Unspoken Fears (And Build Instant Trust) | EP 261

What M&M’s Taught Me About Music School Marketing

In this episode, we’re looking at one of the most iconic marketing campaigns of all time—M&M’s “Melts in your mouth, not in your hands”—and how the same psychology can transform the way you market your music school.

You’ll learn how to move beyond surface-level promotion and tap into the unspoken fears, doubts, and curiosities that parents are already carrying—whether they’ve said them out loud or not.

In this episode, you’ll discover:

• Why pointing out a hidden problem builds immediate trust with parents

• Real-world messaging examples that speak to concerns parents didn’t know they had

• How to create ads that stir curiosity and spark action

• The subtle shift from selling lessons to connecting with emotions

• How to reframe your next campaign to make parents say, “This is exactly what we need.”

If your marketing isn’t converting the way it should—or if it just feels like it’s missing something—this episode will show you why.

davesimonsmusic.com