Music Lessons and Marketing

Parents don’t buy music lessons. They buy transformation. In this episode, you’ll learn how to use storytelling as your most effective sales tool.

What you’ll discover:

• Why stories resonate with par…

Marketing doesn’t fail because Facebook ads don’t work. It fails because the message isn’t clear. In this episode, we dig into the biggest marketing myths holding music schools back—and how to fix th…

This episode is your go-to checklist for making the most of fall’s natural enrollment surge. Whether you’ve got 20 students or 200, you’ll learn practical, fast-to-implement tactics to increase sign-…

In this episode, I get real about something every music school owner feels in their gut: your school is more than a business—it’s your baby. But just like raising a child, you eventually need to prep…

What M&M’s Taught Me About Music School Marketing

In this episode, we’re looking at one of the most iconic marketing campaigns of all time—M&M’s “Melts in your mouth, not in your hands”—and how the s…

In this episode, I share why group classes can be the most valuable and profitable part of your music school. When structured around ensemble performance, they don’t just match private lessons, they …

In this episode, we break down why group lessons could be the best opportunity for your music school—not a fallback plan. You’ll discover how to rethink group education and unlock real growth for you…

What’s really holding your group classes back? (Spoiler: It’s not your curriculum.)

In this episode of Music Lessons and Marketing, Dave peels back the curtain on what makes group classes truly thriv…

Your systems matter—but your energy drives them.

In this episode, I share why your mindset, leadership habits, and clarity as an owner are often the biggest levers for growth. Before you add another …

This episode flips the script on summer slumps for music school owners. Learn how to transform your sales conversations into insight-driven marketing gold. Discover how to shift your message, methods…

In this episode, we flip the script on sales. Discover how to turn your music school enrollment calls into powerful marketing tools—without ever feeling pushy. Learn how to sell the transformation, a…

Are you stuck in the daily grind of running your music school—answering emails, fixing schedules, solving problems? In this episode, Dave challenges the idea that more hustle equals more growth. Lear…

In this episode, Dave uncovers what baseball, Banana Ball, and your music school’s marketing have in common. Learn how reimagining tradition and listening to sales calls can spark marketing gold—whil…

Running a music school without business knowledge can feel like composing a symphony without knowing how to read music. In this episode, we break down the three essential pillars of business growth t…

AI is changing the way music schools operate, but is it a friend or a threat? In this episode, Dave breaks down how AI can help you save time, market smarter, and make better business decisions—witho…

What if your music school wasn’t just a business, but a life-changing community? In this episode, we explore how small, thoughtful gestures turn everyday interactions into lasting connections. Learn …

Unlock the true potential of your music school with the power of a well-crafted mission statement. In this episode, Dave explores why a mission statement is more than just words on paper—it’s your sc…

Learn how your sales calls can supercharge your music school marketing! In this episode, discover how real-time conversations reveal the exact words and emotions that resonate with parents. Use their…

What can music school owners learn from the Super Bowl? A lot more than you think! In this episode, we break down how the NFL creates unforgettable experiences and how you can apply those same strate…

Struggling to get results from your Facebook ads? In this episode, digital marketing expert Ray Kirsch shares proven strategies to help music school owners create high-performing ad campaigns. Learn …