The Next Frontier of Commerce–Clickable, Shoppable TV Forum | SPECIAL EDITION
- Author
- Marketers That Matter
- Published
- Thu 11 May 2023
- Episode Link
- None
The democratization of attention is on the rise, and brands must pay attention to this major shift in media marketing. Advertising is no longer linear, and there are countless ways to target consumers at scale—but what about showing up for the unreachable consumer? In order to stay competitive, it’s important for marketers to explore new media channels and the platforms and partnerships that do this well.
This special episode was recorded from an MTM Forum hosted at Roku’s brand-new headquarters. The NYC marketing community discussed how to reach traditionally unreachable viewers with new options for conversion, including breakthrough video commerce.
The Visionaries on the forefront of this shift are: Dan Robbins, VP, Ad Marketing & Partner Solutions at Roku; Brian Beitler, Founder of Sune and GM Live Shop Ventures LLC; Kalen Thornton, VP Sports, Entertainment & Gaming at PepsiCo; Nick Buzzell, CEO at NBTV Studios & Channels; Suzy Whaley, President at Golf Nation.
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