National Hockey League and Houston Rockets Marketing Executives on The Power of Listening
- Author
- Marketers That Matter
- Published
- Wed 21 Sep 2022
- Episode Link
- None
The marketing leaders of tomorrow have a profound responsibility: to show up as humans, to listen, and act on what they’ve heard in a meaningful way. According to Heidi Browning, CMO at the National Hockey League, and Julian Duncan, Chief Marketing and Strategy Officer at the Houston Rockets, effective listening allows you to accurately reflect the voice of your customers back to them, tell stories that resonate, and create customer-centric experiences. In our conversation, they share how listening, especially as a leader, does not come without vulnerability. However, it can be the power that creates the next best-selling product, the everlasting campaign, the record-breaking fiscal year, and better yet, representation of the people they serve and what drives them.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
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