Coaching Winning Teams from the CMO Seat with State Farm and Atlanta Hawks

There is no better duo to talk about coaching winning teams from the CMO seat than Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm, and Melissa Proctor, Chief Marketing Officer & EVP at Atlanta Hawks. In this episode on the MTM Visionaries podcast, they share about their dynamic partnership and winning formula:  

1. Lead Like a Coach 
2. Center Everyone around a Common Mission 
3. Delight Fans by Showing up in Culture 
4. Be a Valuable Member of the Community 
5. Give all Stakeholders a Position to Play 
6. Join Forces with Brands that Help you Win 
7. Ignite Internal Teams around a Bigger Purpose 

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