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MTM Visionaries - Podcast

MTM Visionaries

Welcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford. Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you.

Enjoy the show, and don't forget to leave us a rating or review!

Business Innovation Marketing Leadership
Update frequency
every 7 days
Average duration
36 minutes
Episodes
65
Years Active
2022 - 2025
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General Mills & Walmart: Reinventing Marketing for Growth with Doug Martin and William White

General Mills & Walmart: Reinventing Marketing for Growth with Doug Martin and William White

Together, Martin and White offer insights into how legacy brands are adapting to new realities while maintaining the fundamentals that made them so successful.



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00:41:57  |   Tue 24 Jun 2025
Rothy’s & Samsung’s Building Purpose in Your Brands:  A conversation with Jamie Gersch & Allison Stransky

Rothy’s & Samsung’s Building Purpose in Your Brands: A conversation with Jamie Gersch & Allison Stransky

In this insightful conversation, Gersch and Stransky discuss how Rothy’s and Samsung are building purpose in their brands, consistency and innovation, channel strategies and partnership, and more. 



FO…

00:48:33  |   Tue 17 Jun 2025
Delta’s “Keep Climbing” Brand Focus: An Interview with CMO Alicia Tillman

Delta’s “Keep Climbing” Brand Focus: An Interview with CMO Alicia Tillman

Delta Air Lines’ CMO Alicia Tillman is leading the powerful brand to reach new altitudes. As the airline industry evolves, Delta is positioning itself not just as a transportation provider but as an …

00:47:16  |   Mon 25 Nov 2024
Breaking Through in the AI Era: Insights from Marketing Leaders

Breaking Through in the AI Era: Insights from Marketing Leaders

As AI continues to reshape the marketing landscape, top CMOs have discovered that success lies not in resistance, but in renaissance. At a recent Marketers That Matter® Forum held at Atlassian's San …

01:06:16  |   Thu 14 Nov 2024
Leveraging AI to Become Better, Faster and More Impactful | An Interview with the CMOs from Zendesk and Slack

Leveraging AI to Become Better, Faster and More Impactful | An Interview with the CMOs from Zendesk and Slack

As AI shapes and shifts the business landscape with head-spinning speed, marketing leaders find themselves at the intersection of opportunity and uncertainty. The AI movement continues to surge forwa…

00:47:52  |   Wed 06 Nov 2024
The Power of Relevance: Key Insights for Marketing Leaders

The Power of Relevance: Key Insights for Marketing Leaders

Attention is the new currency. As consumers are inundated with an endless sea of content of all types, the challenge today for brands isn't just to be seen — it's to achieve relevance and truly matte…

01:05:24  |   Tue 08 Oct 2024
Pursuing Purpose: Infusing Meaning into Modern Marketing

Pursuing Purpose: Infusing Meaning into Modern Marketing

In a hyperconnected world saturated with marketing messages, the quest for genuine brand connections has become increasingly important. Amanda Brinkman, CEO of Sunshine Studios, and Krystal Hauserman

00:44:13  |   Thu 03 Oct 2024
Breaking Through the Noise: Marketing Leaders Reveal Top Strategies for Brand Relevance in a Crowded Marketplace

Breaking Through the Noise: Marketing Leaders Reveal Top Strategies for Brand Relevance in a Crowded Marketplace

Learning how marketing leaders take advantage of change and chaotic times (like an election year) can be highly impactful for developing brands. In this intimate event, participants will hear how sea…

00:50:50  |   Thu 03 Oct 2024
Successfully Orchestrating Marketing Org Transition and Change

Successfully Orchestrating Marketing Org Transition and Change

In this episode of Visionaries, hear from Lynn Teo, CMO at Northwestern Mutual, and Adam Berlew, CMO at Equinix, plus Visionaries host Lisa Hufford, as they discuss how to successfully orchestrate ma…

00:38:09  |   Wed 18 Sep 2024
Relationship Marketing with Mayo Clinic and Akumin

Relationship Marketing with Mayo Clinic and Akumin

In their conversation on the MTM Visionaries Podcast, Lisa Borg, SVP of Marketing at Akumin, and Molly Biwer, Chair of Brand Strategy at Mayo Clinic, emphasize the unique challenges and opportunities…

00:43:33  |   Tue 27 Aug 2024
How GenAI in Marketing Will Impact the Way We Work

How GenAI in Marketing Will Impact the Way We Work

In this episode on Visionaries, we invite two marketing executives leading GenAI-led software companies, Ada Agrait, SVP and Global Head of Corporate Marketing at SAP, and Doug Rozen, CMO at Rokt, to…

00:42:54  |   Wed 22 May 2024
The New Muscles of Leadership Forum | SPECIAL EDITION

The New Muscles of Leadership Forum | SPECIAL EDITION

In this special episode of Visionaries, Kathy Hollenhorst, Strategic Advisor of Marketers That Matter, sat with the San Francisco Marketing Community at the MTM Forum hosted at Box's Headquarters wit…

01:08:48  |   Thu 18 Apr 2024
Tony's Chocolonely and Orvis CBOs: International Living, Remote Leadership, Small vs. Mega Brands, and Bold Career Moves

Tony's Chocolonely and Orvis CBOs: International Living, Remote Leadership, Small vs. Mega Brands, and Bold Career Moves

Visionaries Season 3 is here! First up is Sadira Furlow, Chief of Brand and Communications at Tony's Chocolonely, and Sheila Pollak, Chief Brand Experience Officer at Orvis. In this episode, they dis…

00:44:43  |   Thu 28 Mar 2024
Community-Driven Disruption Forum | SPECIAL EDITION

Community-Driven Disruption Forum | SPECIAL EDITION

At a recent MTM Forum held at Chime's Headquarters in San Francisco, four Visionaries throwing out the old advertising playbook came together to write a new one, and it's all about igniting your comm…

01:00:57  |   Thu 30 Nov 2023
Mattel and Walmart Execs Harmonizing Innovation and Transformation within Legacy Brands

Mattel and Walmart Execs Harmonizing Innovation and Transformation within Legacy Brands

In this episode of the MTM Visionaries Podcast recorded on 10/25, Lisa McKnight, EVP and Chief Brand Officer at Mattel, Inc., and William White, SVP and Chief Marketing Officer at Walmart, came toget…

00:30:49  |   Mon 20 Nov 2023
The New Muscles of Leadership ft. Bloomberg, Meta, Google, and 5s Diversity Marketing Leaders

The New Muscles of Leadership ft. Bloomberg, Meta, Google, and 5s Diversity Marketing Leaders

This year’s most-requested topic for the Visionaries Podcast has been “Leadership Skills for Navigating the New Business Environment.” For such an important topic, we wanted to hear from leaders who …

00:42:52  |   Fri 10 Nov 2023
Coaching Winning Teams from the CMO Seat with State Farm and Atlanta Hawks

Coaching Winning Teams from the CMO Seat with State Farm and Atlanta Hawks

There is no better duo to talk about coaching winning teams from the CMO seat than Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm, and Melissa Proctor, Chief Marketing Officer & …

00:31:47  |   Mon 06 Nov 2023
Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces

Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces

In this episode of Visionaries, Patricia Corsi, Chief Marketing & Information Officer at Bayer Consumer Health, and Antonio Sciuto, SVP of Global Business Development Officer at Salesforce, share the…

00:32:11  |   Thu 26 Oct 2023
The Pillars of Media and Influence with Yahoo and Superconnector Studios

The Pillars of Media and Influence with Yahoo and Superconnector Studios

In this episode on Visionaries, Tressie Lieberman, CMO at Yahoo, and Jae Goodman, Founder of Superconnector Studios, and Board Chair of Effie,  joined to share how they think about the worlds of medi…

00:28:03  |   Thu 26 Oct 2023
Visionaries Unplugged Featuring Creative Titans Joanna Coles and Jonathan Mildenhall

Visionaries Unplugged Featuring Creative Titans Joanna Coles and Jonathan Mildenhall

What happens when creative titans Joanna Coles and Jonathan Mildenhall come together for a special episode of Visionaries Unplugged with the precursor “ask us anything, literally anything”?  

Loads of…

00:33:07  |   Thu 12 Oct 2023
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