What Makes KOLs Tick

In this episode, Deanna Murray joins to delve into the intricacies of engaging with Key Opinion Leaders (KOLs). The discussion begins with understanding KOL motivations and the importance of aligning with their needs. Deanna highlights the significance of proactive strategies, effective pre-call planning, and questioning techniques. The conversation explores innovative approaches to KOL engagement, emphasizing problem-solving and tailoring presentations. The role of MSLs in rare diseases and adapting to hybrid interactions post-COVID are also covered. The episode concludes with performance enhancement tips and an acknowledgment of the sponsor, High Five Challenge.

Deanna Murray, MSL Team Lead at Sarepta Pharmaceuticals discusses what makes KOLs tick and how to be a more effective MSL

Deanna shares…

👉 How to be a more proactive MSL vs reactive

👉 What questions MSLs should be asking their KOLs

👉 Why pre-call planning is so important

👉 How to determine WHAT you should be presenting to your KOLs

👉 Creative ways to get face time with your KOLs

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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversation and medical affairs discussions.

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(0:00) Introduction and background of Deanna Murray
(2:12) Understanding KOL Motivations
(5:07) Focusing on KOL Needs
(8:01) Proactive vs Reactive MSL Strategies
(11:00) The Role of Pre-Call Planning
(15:11) Effective Questioning Techniques for KOLs
(18:23) Tailoring Information for KOL Presentations
(22:54) Innovative Approaches to KOL Engagement
(26:17) Emphasizing Problem-Solving Skills
(27:16) Team Performance and Metrics
(28:49) MSL Roles in Rare Disease
(29:30) Adapting to Hybrid Interactions Post-COVID
(31:09) Tips for MSL Performance Enhancement
(32:40) Conclusion and Acknowledgments
(33:31) Sponsor: High Five Challenge