The Importance of Social Media Monitoring for MSLs

In this episode, Tom Caravela welcomes Jason Howard to delve into the evolving role of a medical digital lead. Jason shares insights into the significance of social media monitoring and compliance in the pharmaceutical industry, highlighting the growing engagement of healthcare professionals on key platforms. The discussion extends to the current and future landscape of digital engagement, with an emphasis on the role of AI and generative tools in enhancing MSL responsibilities. Jason encourages embracing technological change within the field. The episode concludes with closing remarks and a call-to-action for listeners.

My guest this week is Jason Howard, Medical Digital Lead at Sanofi. We discuss the importance of social media monitoring for MSLs.

Jason shares….

👉 What a “Medical Digital Lead” role entails
👉 What does the term Social Media Monitoring mean (also known as social listening)
👉 Why is Social Listening so important (and relevant vs 5 years ago)
👉 Why MSLs need to use caution when social listening
👉 What is next for Medical Affairs in this digital world

The podcast is available through the links below and anywhere podcasts can be found:

️ ️ 〰️ Spotify: https://lnkd.in/dRrSEyn

️ ️ 〰️ Apple: https://lnkd.in/egSthAz

️ ️ 〰️ Youtube: https://lnkd.in/dhaWVJU

MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversation and medical affairs discussions.

#msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical

(0:00) Introduction to the episode and guest Jason Howard
(0:13) Announcements and thanks to listeners
(0:50) Jason Howard introduction and background
(1:34) Sponsor: Aspire MSL program
(2:02) Role and importance of a medical digital lead
(3:45) Social media monitoring and compliance in pharma
(8:19) Key platforms and the growth of HCP engagement on social media
(11:04) The current landscape and future of digital engagement in pharma
(19:26) Role of AI and generative tools in enhancing MSL responsibilities
(24:29) Embracing technological change in the MSL field
(26:46) Closing remarks and guest appreciation
(26:58) Show wrap-up and listener call-to-action