The Gamification of MSL Metrics

In this episode, Bart Brown joins Tom Caravela to explore the concept of gamifying MSL metrics. Bart shares his innovative point system designed to evaluate MSL performance beyond traditional metrics. They delve into the challenges of current evaluation methods and discuss how this new system emphasizes high-impact activities and diverse success strategies. Bart provides insights on implementing these strategies and addresses potential downsides. The conversation highlights the importance of showcasing value in Medical Affairs. The episode wraps up with a call for listener feedback and suggestions for future topics.

My guest this week is Bart Brown, Medical Affairs Leader who shares his interesting concept on how to gamify MSL metrics and KPIs.

Bart shares….

👉 How are MSLs currently evaluated and what is the standard
👉 A unique way to “gamify” MSL metrics and KPIs
👉 How this unique system can be implemented and why
👉 What the benefits would be to this system
👉 What advice he has for MSL success in 2024

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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversation and medical affairs discussions.

#msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical

(0:00) Introduction to Bart Brown and gamifying MSL metrics
(0:12) Announcements and reminders
(0:41) Welcoming Bart Brown and discussing his background
(3:00) Challenges and traditional metrics in MSL evaluation
(7:13) Bart's innovative point system for MSL metrics
(12:10) High-impact activities and implementation strategies
(15:16) Analyzing benefits and potential downsides of the new system
(24:40) Strategies for MSLs to maximize impact and diversify success
(27:36) Showing value in Medical Affairs and closing discussions
(31:08) Call for feedback and future topic invitations
(31:32) Final thanks and outro