The Art of Story Telling for Impactul Engagement

In this episode, Angela Valadez joins Tom Caravela to explore the power of storytelling in medical affairs. Angela shares her journey and emphasizes the critical role storytelling plays in engaging Key Opinion Leaders (KOLs). She discusses the benefits and key elements of effective storytelling, offering practical techniques for MSLs during KOL meetings. Angela shares personal experiences and best practices, highlighting storytelling as a means to build relationships and facilitate two-way dialogues. The conversation also touches on using storytelling to request referrals and combining it with data for impactful communication. The episode concludes with actionable tips and resources for MSLs.

Angela Valadez, Senior Manager Field Medical Affairs at Regeneron shares insights on how to use story telling to ensure more impactful engagement

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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversation and medical affairs discussions.

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(0:00) Introduction to Angela Valadez and storytelling in medical affairs
(1:23) Angela's background and the role of storytelling in business
(4:18) Benefits of storytelling in medical affairs and KOL engagement
(6:00) Key elements and structure of an effective story
(10:32) Storytelling techniques for MSLs in KOL meetings
(13:20) Best practices and personal experiences in storytelling for MSLs
(22:21) Building relationships and two-way dialogue through stories
(26:21) Storytelling as a tool for asking for referrals
(27:18) Final storytelling tips and resources for MSLs
(29:00) Combining storytelling with data for impactful communication
(29:30) Closing remarks and listener call to action