Matt Goodwin, Vice President Medical Affairs at SC Pharmaceuticals discusses the role of the MSL in preparation and strategy for launch preparedness of new products/indications.
Learn more about…
👉 The importance of preparation and timeline for launch
👉 Training and resources for launch mode
👉 The role of field medical leadership
👉 Milestones and success factors to consider
👉 The stressors to be aware of and anticipate during a launch
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(0:00) Introduction to guest Matt Goodwin and MSL Talk Live invitation
(1:03) Tom's experience at MAPS and Matt Goodwin's career journey
(3:07) Medical Affairs Strategic Summit East promotion
(4:13) MSL role and leadership in drug launch preparation
(8:17) Training, expectations, and success factors for MSLs during launches
(12:37) Addressing launch stress and establishing launch milestones
(17:11) Common pitfalls and advice for MSLs in launch phases
(19:41) Evaluating MSL candidates' skills and motivation
(22:08) Future trends in pharma and MSL roles
(24:33) Closing remarks, subscription, and feedback encouragement