How will COVID-19 affect the MSL role and what new skills may emerge as necessary to maintain value, access and future succes

In this episode:

• How interviews are being conducted during this time


• Considering the travel bans and limited access, what other activities should MSLs be focusing on during the pandemic?


• Skills mandatory for MSLs during and after the crisis to find success


• How has COVID 19 affected the hiring landscape and what is expected to happen in the upcoming months/year


• How will HCP expectations change as a result of Covid


• How an MSL can meet or exceed expectations during the pandemic


• How does Paul expect Pharma to change practices as a result of Covid-19


• The advice Paul can give to MSLs to help aid in their success

Paul Ward

(0:00) Introduction of Paul Ward and episode focus
(0:41) Paul Ward's background and current role
(2:20) Impact of COVID-19 on MSLs' personal and professional lives
(4:46) MSL responsibilities and HCP interactions during the pandemic
(10:02) Challenges and strategies for virtual MSL engagements
(15:21) Future of virtual interactions in the MSL role
(19:59) Developing skills for effective virtual interactions
(24:00) HCP and patient expectations from MSLs during and post-COVID-19
(26:01) MSL performance metrics and expectations
(28:40) Quantitative vs. qualitative metrics for MSLs
(31:19) Changing patient expectations and healthcare dynamics
(34:21) Advice for MSLs to adapt and add value
(36:25) Impact of COVID-19 on MSL recruitment and hiring
(39:13) Future outlook for MSL roles and medical affairs
(40:11) Closing remarks and subscription reminder