How to leverage KOL relationships to achieve strategic objectives with Dr. Aoife O'Dwyer

My guest today is Aoife O Dwyer, Founder of MSL Consultant, and we discuss how to leverage KOL relationships to achieve strategic objectives.

In this episode:

• What made Aoife decide to become an MSL Consultant and what she likes best about her role


• Aoife’s advice to MSLs who want to demonstrate their value to their company


• Most important things for people to remember in KOL identifications and stakeholder mapping


• Tips on getting a KOL meeting


• How can an MSL deliver value in a KOL meeting


• How can an MSL plan for a KOL meeting


• How has COVID affected an MSL’s ability to provide value and what advice Aoife can give to MSLs in handling this crisis


• What skills are now mandatory for MSLs during and after the COVID crisis to provide value to their KOLs and to their organization


• How Aoife expects Pharma to change practices as a result of Covid-19


• Advice to MSLs to help aid in their success

(0:00) Introduction to the episode and guest Aoife O'Dwyer
(3:16) Mentoring and advice for junior Medical Affairs members
(7:53) Strategies for KOL identification, stakeholder mapping, and engagement
(16:00) Delivering and continuing value in KOL meetings during COVID
(22:49) Skills required for effective KOL engagement in the current landscape
(24:07) The future of pharma practice post-COVID
(25:14) Final advice for creating impact as an MSL
(28:01) Show closing remarks and invitation to engage with the podcast