How MSLs can WIN with Social Media in Medical Affairs

In this episode, Tom Caravela is joined by Bruno Larvol to explore the intersection of medical science liaisons (MSLs) and social media. They discuss the importance of social media engagement, addressing compliance concerns, and the value of social media listening for MSLs. The conversation includes strategies for leveraging social media insights, building a professional brand, and distinguishing between key opinion leaders and digital opinion leaders. Bruno and Tom also delve into social media's impact on recruitment, career development, and time allocation, while promoting progressive engagement policies. The episode concludes with insights on the future of podcasting and the metaverse.

My guest today is Bruno Larvol, CEO and Founder at Larvol, we discuss how Medical Science Liaisons should be using Social Media in their career

_This episode is sponsored by Larvol, Established in 2004, LARVOL combines the best of artificial and human intelligence to deliver expertly curated and personalized data solutions to medical affairs, competitive intelligence, commercial, and R&D teams within the pharmaceutical and biotech industry. For more details, please visit www.larvol.com

_Bruno discusses….

👉 How MSLs should be using Social Media and on what platforms
👉 What risks are involved for MSLs when it comes to Social Media
👉 Best practices for career development and Social Media
👉 Posting methods MSLs should be considering
👉 Social listening and why it is a mandatory for MSLs

The podcast is available through the links below:

️ ️ 〰️ Spotify: https://lnkd.in/dRrSEyn

️ ️ 〰️ Apple: https://lnkd.in/egSthAz

️ ️ 〰️ Stitcher: https://lnkd.in/eqB-2wb

️ ️ 〰️ Youtube: https://www.youtube.com/channel/UCS7XTUuk1XF5Tm5InADY6cA 

Follow MSL Talk on:

Instagram: https://www.instagram.com/msl_talk_podcast/ 

MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversation and medical affairs discussions.

#msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical

(0:00) Introduction of Bruno Larval and episode topic
(0:24) Announcement of MSL Talk Live and Bruno Larval's background
(2:48) Sponsor: Larval
(3:22) MSLs and social media engagement, including compliance concerns
(6:05) The role of social media listening for MSLs
(8:45) Distinguishing between KOLs and DOLs
(10:06) Strategies for leveraging social media insights
(12:40) Integrating social media insights into MSL activities
(14:29) Building a professional brand on social media
(18:23) Social media's impact on recruitment and time allocation
(23:30) Promoting progressive social media engagement policies
(24:36) Social media's influence on MSL career development
(30:12) Navigating social media algorithms and building a LinkedIn network
(32:55) Discussing personal branding and professional image
(35:35) Exploring the future of podcasting and the metaverse
(36:02) Closing thoughts and gratitude to listeners