From Interactions to Impact: How Medical Affairs Can Prove Its Value

In this episode, Tom Caravela is joined by Lusine Kodagolian to discuss how to measure the value of medical affairs. They explore the SMART framework, emphasizing its application in measuring scientific ROI and share of scientific voice. The discussion highlights the balance of various metrics and how to build a business case for SMART metrics, especially for smaller or early-stage companies. The conversation covers insights versus impact measurement and the implementation of new strategies. Consistency, trends, and feedback in metric analysis are underscored as essential elements. The episode concludes with actionable steps for integrating these strategies in medical affairs.

(0:00) Introduction and guest background
(2:19) The role of impact and metrics in medical affairs
(3:41) Sponsor: Fierce Pharma Week
(9:53) SMART framework for medical affairs
(14:23) Scientific ROI and share of scientific voice
(18:40) Exploring message alignment ROI
(21:31) Balancing different types of metrics
(23:56) Building a SMART metrics business case
(25:45) SMART metrics for smaller or early-stage companies
(27:15) Insights vs. impact measurement in medical affairs
(28:35) Implementing new measurement strategies
(30:11) Consistency, trends, and feedback in metric analysis
(31:12) Closing remarks and call to action