Field Medical Execution Despite Limited Resources

In this episode, Ed Cunningham delves into his extensive background in Neurology MSLs and shares insights on managing MSL teams, including the role of outsourcing. He explores the impact of virtual platforms and technology on MSL interactions, and offers strategies for engaging KOLs in the post-COVID landscape. Ed addresses the challenges of maintaining effectiveness in large territories, and discusses metrics for performance measurement in Medical Affairs. The conversation extends to the future of the MSL role, hybrid work models, and the evolving value of MSLs to stakeholders. The episode concludes with closing remarks and sponsorship from Synovian Pharmaceuticals.

My guest today is Ed Cunningham, Executive Director, Neurology MSLs with Sunovian Pharmaceuticals shares insights for Field Medical Execution Despite Limited Resources

Ed discusses…

👉 How to lead MSL teams with limited resources
👉 The importance of outsourcing to support field-based efforts and activities
👉 Virtual and alternative platforms to share data and gather insights
👉 What are best practices for prioritizing KOL engagement and tracking
👉 How budget plays a factor
👉 How an MSL can maintain effectiveness in a very large territory
👉 How an MSL can adapt a territory plan to accomplish objectives

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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversation and medical affairs discussions.

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(0:00) Introduction of guest Ed Cunningham and MSL Talk live discussion update
(1:03) Ed Cunningham's background and career in Neurology MSLs
(2:37) Managing MSL teams and the role of outsourcing
(9:44) Virtual platforms and technology in MSL interactions
(13:21) KOL engagement strategies post-COVID
(16:46) Effectiveness in MSL roles with large territories
(20:26) Metrics and performance measurement in Medical Affairs
(23:13) Future of the MSL role and audience engagement
(24:46) Hybrid work, MSL on demand, and technology evolution
(25:46) Value of MSLs to stakeholders and internal recognition
(26:43) Closing remarks
(27:19) Sponsor: Synovian Pharmaceuticals