Engagement Strategies: Crafting Your Story to Clinical Professionals

In this episode, Ryan Norman joins Tom Caravela to discuss his journey into the pharmaceutical industry and how he successfully blended clinical expertise with business insights in his role as an MSL. Ryan delves into effective strategies for preparing for KOL meetings, aligning messaging with company objectives, and the multifaceted role of MSLs within organizations. He shares his experiences adapting to virtual engagements during COVID-19 and transitioning to a hybrid model. The conversation highlights the importance of embracing technology, maintaining relationships in a virtual setting, and finding purpose as an MSL. The episode concludes with Ryan offering key advice and expressing gratitude.

Ryan Norman, Medical Outcomes Liaison at Teva Pharmaceuticals discusses how to use strategic messaging to craft your story to clinical professionals.

Ryan shares…

👉 How to blend clinical with business

👉 Communicating value through strategic messaging

👉 How MSLs can effectively plan for a KOL meeting

👉 Tips on how MSLs can demonstrate value

👉 How MSLs can leverage relationships to achieve strategic objectives

👉 What are the 3 most important Virtues of Covid (Adaptability, Patience, Persistence)

The podcast is available through the links below:

️ ️ 〰️ Spotify: https://lnkd.in/dRrSEyn

️ ️ 〰️ Apple: https://lnkd.in/egSthAz

️ ️ 〰️ Stitcher: https://lnkd.in/eqB-2wb

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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversation and medical affairs discussions.

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(0:00) Introduction of Ryan Norman and overview of the episode
(1:09) Ryan Norman's background and transition into the pharmaceutical industry
(5:08) Blending clinical knowledge with business acumen in MSL roles
(8:24) Effective preparation for KOL meetings
(11:18) Strategic messaging and aligning with organizational goals
(16:17) The multifaceted impact of MSLs in the company
(18:37) Adapting to virtual engagements during COVID-19
(22:40) Transition to a hybrid engagement model post-pandemic
(24:33) Embracing technology as an MSL
(25:37) Maintaining strong relationships in a virtual world
(28:07) Key advice and finding purpose as an MSL
(30:09) Closing thoughts and gratitude
(30:41) Outro and next steps