Digital Opinion Leaders: What You Should Know About DOLs

In this episode, Tom Caravela is joined by Omar McMillan to delve into the emerging role of digital opinion leaders (DOLs) in medical affairs. They explore the criteria for identifying DOLs and their significant impact on the industry. The discussion covers effective strategies for MSLs to engage with DOLs, comparing internal and external management approaches, and providing practical examples. Ethical considerations and the influence of new platforms are examined, along with future predictions for digital engagement. Omar shares valuable advice for MSLs on social media interaction, concluding with a series of thought-provoking questions for listeners.

My guest today is Omar McMillan, MSL Field Director with Genentech shares insights on DOLs and what the Field Medical community should know

Omar discusses…

👉 The criteria that makes a KOL or KTL a “Digital Opinion Leader”
👉 Why DOL’s are relevant and what they mean to the Medical Affairs community
👉 How companies need to designate or categorize certain KOLs as Digital Opinion leaders
👉 The role of the MSL as it relates to DOLs
👉 Advice and Action Items for companies and MSLs

The podcast is available through the links below:

️ ️ 〰️ Spotify: https://lnkd.in/dRrSEyn

️ ️ 〰️ Apple: https://lnkd.in/egSthAz

️ ️ 〰️ Stitcher: https://lnkd.in/eqB-2wb

📣 Now on YouTube 📣

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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversation and medical affairs discussions.

#msl #medicalaffairs #medicalscienceliaison #aspiringmsl #MSLTalk

(0:00) Introduction to the podcast and guest Omar McMillan
(2:03) Introduction to the topic of digital opinion leaders (DOLs)
(4:27) Criteria for identifying and the impact of DOLs
(9:07) Strategies for engaging with DOLs by MSLs
(13:31) Internal versus external management of DOL engagement and examples
(16:31) Ethical considerations and new platforms for DOLs
(20:41) Future predictions for digital engagement and adapting to KOL preferences
(25:22) Final advice for MSLs and wrapping up
(27:19) Questions for MSLs regarding social media and DOL engagement
(28:20) Closing remarks and future episode invitations