A Trip Around the MSL Insights Cycle

In this episode, Patrina Pellett and Richard Swank join Tom Caravela to explore the intricacies of the MSL insight cycle. They delve into the growth and insights course, highlighting common mistakes and the importance of training MSLs on inputting insights. The discussion covers the stages of the insight cycle, with a focus on competitive intelligence and the gathering stage. Patrina and Richard emphasize the significance of understanding your audience and effective mechanisms for sharing insights. The episode wraps up by debunking common myths about insights and includes a call to action for listeners.

In this week’s episode, Patrina Pellett and Richard Swank  (both from MSL Growth) join me to take a trip around the MSL Insights Cycle.

Learn more about…

👉 What mistakes MSLs are making with Insights
👉 The stages of the MSL insights cycle
👉 Why the gathering stage is so important for insights
👉 The importance of the analysis stage for insights
👉 Why medical strategy is critical to each stage of MSL insights

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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role, as well as anyone interested in hearing good industry conversation and medical affairs discussions.

#msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical

(0:00) Introduction of guests Petrina Pellett and Richard Swank
(0:13) Announcement of Medical Affairs Strategic Summit West
(0:54) Podcast introduction and welcome
(3:03) Overview of MSL Growth and insights course; Common mistakes with insights
(6:00) Training MSLs on insights input and explanation of the insight cycle
(10:12) Competitive intelligence as an insight and stages of the MSL insight cycle
(17:31) Importance and analysis of the gathering stage in the insight cycle
(24:26) Sharing phase and effective sharing mechanisms
(27:14) Understanding your audience and final insights about insights
(29:21) Common myths about insights and closing remarks
(31:29) Outro and call to action