Ep 16 | From Pub Meet up to SEO Powerhouse: Kelvin Newman on Building BrightonSEO

Ever wondered how a conference can grow from a small pub room to an event with 5k+ attendees? In this episode of MozPod, Kelvin Newman, the founder of BrightonSEO, shares how he grew the event into the UK's largest SEO conference. If you're interested in the strategies behind growing large-scale events, this episode is a must-listen!

Thank you to our guest, Kelvin Newman:

https://www.linkedin.com/in/kelvinnewman

https://twitter.com/kelvinnewman

This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

Resources relevant to this episode:

​​https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results

https://moz.com/blog/seo-conference-preparation

===TIMESTAMPS===

00:00 Intro

01:20 Story of Brighton SEO inception

03:28 Scaling journey…progress

05:28 What Brighton SEO apart?

06:58 Unexpected challenges

09:08 Covid and going virtual

11:58 New innovations 

13:45 Hot Take 

14:40 Ad for Moz AI

15:35 Taking Brighton International

18:19 Unique spin on advertising 

21:00 Diversity in events  and why it is important 

23:43 New trends and innovation for Brighton CEO going forward

25:17 Advice for someone attending the first time

25:45 Most reward part of running Brighton SEO. 

28:12 Meaningful feedback 

29:13 Tiny Pocket Of Joy

31:07 Outro

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