Understanding Meeting Drivers MTSN-039

What Motivates your Clients ?

There’s an underlying motive that your prospects have – and it is your job to uncover the motivation that they have for taking a meeting. What is the meeting driver ? Why do they choose to meet with you ?

Meeting drivers are NEVER product related. There are deeper business needs or pain that your product or service MAY be able to address.

We are happy to take meetings, but understanding the reason that your client is talking to you is a secret that top sales performers understand.