BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)

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In this episode of "Metrics & Chill," host Pete Caputa, CEO of Databox, chats with Andi Graham, CEO and Founder of Big Sea, about scaling a marketing agency and success in the purpose-driven space. Find out:

• How Andi transformed Big Sea from a local web design agency to a specialized marketing company for nonprofits, healthcare, and human services
• Lead generation tactics, including a unique grant program for nonprofits and robust email marketing
• The importance of metrics and benchmarking for data-driven growth, alongside effective content strategies like SEO and landing pages