75: How Bonjoro Doubled Trial Conversions with Personalized Video
- Author
- Databox
- Published
- Fri 12 Feb 2021
- Episode Link
- https://share.transistor.fm/s/584a9b9a
As Head of Growth, Casey shared how Bonjoro approached one key metric in particular: trial conversions. A software app for sending personalized video emails to onboard new customers and clients, Bonjoro took a page out of their own playbook by using personalized onboarding videos to boost trial user engagement early on.
