61: Dan Slagen / How (and Why) ThriveHive Went All-In On Small, Local Businesses
- Author
- Databox
- Published
- Mon 02 Dec 2019
- Episode Link
- https://share.transistor.fm/s/c51f3fc0
ThriveHive CMO Dan Slagen joins John to discuss:
- the challenges of marketing to the SMB
- how to develop a marketing strategy for a high-churn, high CAC audience
- how to foster a better working relationship between marketing and sales, and
- how channel/partner marketing has been the key to it all
