60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First
- Author
- Databox
- Published
- Mon 25 Nov 2019
- Episode Link
- https://share.transistor.fm/s/b648ef58
ActiveCampaign's CMO, Maria Pergolino, joins Ground Up to share:
- how the company netted 80,000 customers by focusing more on product and less on marketing
- why she's joined the company now and how marketing will continue to fuel growth, and
- why they're leaning into brand and an already established community to grow
