155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
- Author
- Databox
- Published
- Wed 17 Jan 2024
- Episode Link
- https://share.transistor.fm/s/4b34800b
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
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In this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean ABM program", this episode is for you.
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