115: Increasing Signups By 30% (w/ Rand Fishkin, SparkToro)
Author
Databox
Published
Wed 02 Nov 2022
Episode Link
https://share.transistor.fm/s/f527066a
Learn how Rand Fishkin and the team at SparkToro thinks about the value of so-called "vanity metrics", and uses zero-click content to build their social following and drive signups from social.