Start With Why
- Author
- Spencer Harro and Jeriah Miller
- Published
- Sat 29 Sep 2018
- Episode Link
- https://motivationminute.libsyn.com/start-with-why
Start With Why: How great Leaders Inspire Everyone to Take Action (Simon Sinek)
- Marketers heavily rely on manipulation, not relationship, to generate sales
- Comparing features doesn’t help a customer’s decision. Your story is key.
- People don’t buy your what you do, they buy why you do it
