Made to Stick (Chip and Dan Heath)

- Memorable ideas follow the SUCCESs model.  Simple. Unexpected. Concrete. Credible. Emotional. Stories.

- Simple messages are core truths in a compact package.  

- “Unsticking” false ideas isn’t impossible, but extremely difficult since  incorrect ideas spread far faster than factual ones.

Guest: Jessica Sena, Natural Resources Advocate

- Twitter: @JessicaESena

- Instagram: @treasurestatetraveler

- https://www.linkedin.com/in/jessicaesena/