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Let My People Go Surfing (Yvon Chouinard)

Author
Spencer Harro and Jeriah Miller
Published
Fri 26 Oct 2018
Episode Link
https://motivationminute.libsyn.com/let-my-people-go-surfing-yvon-chouinard

- Patagonia’s top 3 values - restraint, quality, and simplicity

- The more you know, the less you need.  Develop skill first, then splurge for better technology.

- Prioritize stories over products in advertising, then show how your business fills the gap.

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