Getting to Yes (Roger Fisher and William Ury)

Getting to Yes: Negotiating Agreement Without Giving In (Roger Fisher and William Ury)

- Never cave to pressure.  Stick to your standards and persist to find a win-win.

- Having a solid BATNA (Best Alternative to a Negotiated Agreement) makes you a stronger negotiator

- Become an empathetic negotiator by listening more and putting yourself in other people’s shoes

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