Demand: Creating What People Love Before They Know The Want It (Adrian Slywotzky)
- Author
- Spencer Harro and Jeriah Miller
- Published
- Sat 20 Oct 2018
- Episode Link
- https://motivationminute.libsyn.com/demand-creating-what-people-love-before-they-know-the-want-it-adrian-slywotzky
- A magnetic product taps into both emotion and high functionality
- There is no average customer. It’s more ideal to tailor to a variety of customer groups
- Previews and samples can improve sales with customers who are still on the fence
