79। A.I Magic: How To Transform One Piece of Content into Countless Conversations with Elle Connolly

Are you looking to unlock the secrets to successful copywriting that not only captures attention but also converts readers into loyal customers and raving fans? In this fast-paced and ever-changing world of digital marketing, understanding the nuances of your marketing funnel (or how to create one if you’re new to them!)– or as our guest Elle humorously suggests, your marketing “sieve”– is crucial. 

Dive into the world of writing content with heart, integrity and a big dose of Elle’s expert sales psychology. Learn how to connect authentically with your audience using strategic content and AI tools, while discovering the importance and art of using pain point marketing (and no, it’s not a bad thing when done properly!), and how to uncover your USP in your niche.

In this episode, you’re going to learn:

• Fundamentals of conversion copywriting and how it differs from content writing

• Psychological aspects of sales and how they influence consumer behaviour to help understand why people click.

• Ethical considerations of persuasion in marketing and how to use persuasive copywriting in a way that is authentic, heart centered and true to your values.

• Strategies for understanding and implementing marketing funnels or “sieves” which help in connecting with the right buyers.

• How to reverse engineer your content strategy by starting with the sales page and working your way back to create a cohesive narrative.

• The role of AI tools like ChatGPT in content repurposing, allowing for more efficient creation of email sequences and social media posts.

• Ethics of pain point marketing, exploring how to address customer concerns without exploiting them and using storytelling to engage customers empathetically.

Learn more about Elle Connolly:

Website: https://www.23wisewords.com/   

LinkedIn: linkedin.com/in/elenaconnolly-freelance-copywriter 

Learn more about Suzy and Mothers of Enterprise Podcast:  

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