Episode 136 - Photography Pricing Psychology: Why Raising Prices Isn't Enough (And What Actually Works)

This week, guest host Ali Payne is joined by photographer, educator, and pricing coach (and return guest expert!) Kristin Sweeting to talk about something most photographers struggle with: pricing.

But this isn’t your typical “just charge more” advice. Kristin breaks down the emotional, psychological, and systemic patterns that keep creatives undercharging, overworking, and feeling stuck. We discuss what actually shifts when business owners stop trying to earn their worth and start structuring their pricing around sustainability, joy, and long-term growth.

If you’ve been spinning your wheels trying to hit new income goals or wondering why raising prices hasn’t worked the way you hoped, this conversation offers a compassionate (but no-nonsense) reset.

✨ Themes Covered

➡️ Why mindset—not just math—matters when setting prices

➡️ Common emotional blocks that sabotage pricing decisions

➡️ How creative entrepreneurs unknowingly build businesses that drain them

➡️ What it means to design a “capacity-based” pricing model

➡️ The connection between personal growth and financial sustainability

➡️ Small shifts that lead to big breakthroughs in profitability and ease

Connect with Kristin:

https://kristinsweeting.com

https://dangerschool.com

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