The Correct Mindset For Approaching Referral Partners

Almost all mortgage brokers approach referral partners wrong.

Meeting for coffees and lunches… promising the world, the best rates, the best service, to help with even the trickiest deals… offering a share of commissions to win them over… to be “given a chance” to prove themselves.

Like a needy kid sucking up to their parents, begging for an ice cream. It’s not a good interaction. It’s annoying and cringe-worthy. No wonder most parents say “No” to the ice cream.

Most referral partners say “No” to brokers. You probably don’t even realise it’s a “No” because they won’t directly say it. Instead they will meet up, play along, string you along, make excuses and not follow through, sending no referrals. Sound familiar?

In this episode of Mortgage Broker Acceleration, you’ll learn why this is a mindset and positioning problem, including the wrong and right mindset to approach (and win) referral partners. Essentially you have to do the exact opposite of what you’re currently doing.

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