Expo And Trade Show Marketing: Do And Don'ts

Have you ever participated in an expo? We’re talking about those big networking events filled with people who are interested in buying property. If you haven’t done so, now’s the time to seriously consider joining one. Especially if you want your broking business to thrive. But here’s the thing: Simply joining an expo doesn’t really do anything. And having the best booth or having the best collaterals won’t get you anywhere if you don’t have the right strategy in place.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted talk about the real value of joining expos for mortgage brokers. They also share personal anecdotes as to how their first expos went. Tune in to discover how you can leverage expos to grow your broking business.

The Key Questions

• Who should you attract for your mortgage broking business? (3:20)
• What should brokers do to attract new clients? (4:25)
• Is it worth it to join an expo? (11:27)
• Where else can brokers find prospects aside from expos? (18:03)
  
  

What You’ll Discover

• Why you must be clear about the outcome you want to achieve out of doing expos (5:17)
• The 3 goals you should be targeting if you’re attending an expo (10:07)
• Why you need to talk to other exhibitors (14:13)
• One thing you must NOT do at expos (16:21)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!