1. EachPod

Don't Sell Mortgages: Do This Instead

Author
James Veigli + Ash Playsted
Published
Sun 21 Jan 2024
Episode Link
https://brokerideasgroup.com.au/episodes/#episode170

Every day brokers are talking to people, looking to help, spreading the word about what they do. They want to help people and build a successful business for themselves.

So much time and effort is spent posting and sharing online, talking to networks, and meeting with potential clients.

But they don’t realise they are unknowingly limiting their results, their impact and business valuation by focusing on the wrong thing. 

It’s not what they’re doing that’s the problem… it’s what they’re saying.

In this week’s episode of the Mortgage Broker Acceleration podcast, James Veigli and Ash Playsted unpack the three levels of communication brokers use with their prospects and clients. You’ll learn how speaking at the ‘top of the pyramid’ will transform your results.

Brokers who are willing to change how they talk with their prospects, partners and clients will stand out in the market and build clients for life.

The Key Questions

  • Why is it important to change your focus with clients and how you talk about your business?
  • How does this mortgage industry lag (compared to other industries) present a significant opportunity for brokers who take action?
  • How can brokers balance writing loans today while making these changes, to build a stronger business tomorrow?

What You’ll Discover

  • The three levels of communication - and what you should be doing in your business.
  • The importance of specialisation in crafting relevant messaging.
  • How to level up your content and education to attract more clients and boost your business value.

Accelerate Faster

  • You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
  • Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

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