Every photographer dreams of being trusted by top planners, but most don’t know how to get there. In this conversation with Charleston-based planner and designer Haley Kelly, we pull back the curtain on what real collaboration looks like.
Haley shares unfiltered wisdom about what planners actually look for, why “getting coffee” isn’t the golden ticket, and how the most memorable photographers play the long game. From navigating sneak peeks to showing up with personality (not performance), this episode is packed with perspective shifts that will help you build genuine, lasting partnerships.
If you’ve ever wondered how to move from outsider to trusted collaborator, this conversation is your guide.
Timestamps:
00:00 — Intro: Why Planners & Photographers Dance Around Each Other
08:00 — Haley’s Story: Planning, Design & the Heart Behind It
17:00 — What Planners Really Look For In Photographers
22:00 — The Right (and Wrong) Ways to Reach Out to Planners
25:45 — Getting in Sync: How to Actually Collaborate
28:40 — The Myths Photographers Need to Let Go Of
33:00 — Sneak Peeks, Social Media, and Transparency
39:00 — The “Closed Circle” Myth and How to Build Real Connection
47:00 — What Success Looks Like for a Planner (and What Photographers Should Know)
Connect with Haley: https://haleykellyevents.com/
Learn more about the Mastermind: https://learn.bradandjen.com/mastermind-coaching