From Freelancer to Founder: Laura Weldon on Building Studio LWD

In this episode of More Than Marketing, I sit down with Laura Weldon, founder and creative director of Studio LWD. With over 20 years of experience in the industry and a decade of running her own agency, Laura shares her honest journey of building a successful creative business — from freelancing after moving back from Sydney to leading a team of ten today.

We dive into the real lessons of entrepreneurship, including:

• The importance of truly knowing your numbers
• Shifting from freelancer to business owner mindset
• How to avoid burnout and learn to let go as you scale
• Building resilience and making brave decisions to move your business forward

Laura is open about the highs, the mistakes, and the turning points that shaped her as a founder. Whether you’re a freelancer thinking of starting an agency, or an established business owner looking to grow, you’ll find invaluable insights in this conversation.

Connect with Laura & Studio LWD:

• Instagram: @wearestudio
  
  
• LinkedIn: Laura Weldon
  (search “Laura Weldon, Studio LWD”)
• Facebook: Studio LWD
  
  
• Website & Free Brand Bible: studiolwd.co.uk