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What Are You Known For? Defining Your Personal Brand at Work

Author
Lindsay Lyman
Published
Fri 23 May 2025
Episode Link
https://morethanapaycheck.libsyn.com/what-are-you-known-for-defining-your-personal-brand-at-work

🔥Define Your Personal Brand Challenge starts June 1st: https://lindsaylymancoaching.com/join

Here's a question that might sting a little: If I asked your colleagues what you're known for at work, could they answer in one clear sentence? Most mid-level professionals can't - and it's costing them promotions, interesting projects, and career opportunities.

Today I'm sharing why being competent isn't cutting it anymore, especially in our hybrid work world where your contributions are less visible than ever.

I'll share:

  • The painful conversation that made me realize I was professionally invisible (despite working 60-hour weeks and delivering everything on time)
  • Why 85% of professionals give vague answers like "I'm a team player" when asked about their unique value
  • The three misconceptions keeping talented people stuck: thinking you're not senior enough for personal branding, believing others are better than you, and assuming you have nothing special to offer
  • Sarah's incredible transformation from layoff victim to indispensable tech team leader who pushed back on executives and delivered her project on time and budget
  • How Scott went from top performer to laid off to landing his dream job - all because he finally understood his unique strengths
  • My proven three-part framework that uses external feedback (not just self-reflection) to define your personal brand, even if you think you're "not special"

This isn't about becoming a LinkedIn influencer or creating some fake persona. It's about making sure your real value gets seen and remembered when promotion decisions are made.

If you're tired of watching less qualified colleagues advance while you stay stuck, it's time to get clear on what you're known for. Join my Define Your Personal Brand Challenge starting June 1st - it's included in my coaching membership that you can try for 7 days free. Even join on June 1st, get all the challenge materials, and leave if it's not right for you.

Stop being the best-kept secret in your organization. Your career deserves better.

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