10x is easier than 2x

Working towards a goal that improves KPI’s a few basis points is small and not motivating. Working hard for small changes is not my idea of fun. But trying to really drive improvements or even create new KPI’s can be so fulfilling. Dan Sullivan and Benjamin Hardy wrote a great book that looks at this concept and applies it in a way that helps you reach your goals faster. The Book is called 10x is easier than 2x. This week on the podcast we’re diving into what that actually means and how to apply to reaching a goal by the end of this year. Listen and learn.

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