Michael E Gerber: The E-Myth

What is the E-Myth?  It is the myth that if you are good at doing “something,” you can turn that “something” into a profitable business.  But, being good at something is.not.enough.

The E-Myth Revisited explains why 80% of small businesses fail, and how to ensure yours isn't among those by building a company that's based on systems and not on the work of a single individual.

Michael Gerber advocates doing a lot of thinking on the front end to prevent you from maneuvering yourself into a situation you can’t get out of.

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