The innovator's dilemma: Why doing everything right can lead to failure (Clayton M. Christensen)

It's one of the most terrifying paradoxes in business: great companies can do everything right—listen to their customers, invest in high-quality products, and aggressively pursue profit—and still lose their market leadership overnight.In today's 5-minute briefing on Clayton M. Christensen's revolutionary book, "The Innovator's Dilemma," we explore the concept of Disruptive Innovation.
Discover why the very practices that make companies successful are the same ones that make them vulnerable to being completely blindsided by the future.

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