Pre-Suasion: The Secret to Getting a "Yes" Before You Ask (Robert Cialdini)

We all know that what we say is important when trying to be persuasive.
But what if the secret to influence isn't in your message, but in the single moment before you deliver it?
In today's 5-minute briefing on Dr. Robert Cialdini's "Pre-Suasion," we explore the groundbreaking idea of "privileged moments"—the windows of opportunity where you can ethically prime your audience to be receptive to your message before they even hear it.

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