Nudge: How to make better choices without thinking (Richard H. Thaler & Cass R. Sunstein)

We all want to make better choices about our health, wealth, and happiness, but our brains often get in the way. What if we could design our environment to make the best choice the easiest choice?In today's 5-minute briefing on the Nobel Prize-winning book, "Nudge," we explore the powerful concept of Choice Architecture.
Discover how small, almost invisible changes in how options are presented can radically improve the decisions we make every single day.


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