Made to stick: Why some ideas are unforgettable (Chip Heath & Dan Heath)

Why do we remember urban legends but forget the key takeaways from a vital presentation? It’s not about the complexity of the idea; it’s about how the idea is packaged.In today's 5-minute briefing on the brilliant book, "Made to Stick," we introduce the SUCCESs model.
Discover the single most important element of a "sticky" idea and learn the first step to making your own messages more memorable and persuasive.

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