Good to great: Why good is the enemy of great (Jim Collins)

Why do some companies make the leap to greatness while others, who seem just as good, stall and fade away?
After five years of research, Jim Collins and his team found the answer. In today's 5-minute briefing on the legendary business book, "Good to Great," we reveal the single most important concept that separates great companies from the merely good ones:
The Hedgehog Concept.

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